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IntelliQuest Research The iQuest Intelligent Survey Engine |
Features of the iQuest engine include:
What is the advantage of dynamic surveys?
The ability to react to answers, and change the flow of the survey depending on previous answers gives you the ability to really explore your clients needs and desires without putting them through the agitation of filling out many pages of non-applicable questions. For example, let's assume that you just asked asked your client about his favorite car, and he or she tells you that they hate all cars, it would be wise not to ask them on the next page whether they think that the suspension on a Corvette is superior to that on a BMW. Similarly, when somebody has indicated that they are Vegetarian, it would be helpful not to ask them if they preferred the taste of beef over pork.
A dynamic survey allows you to quickly arrive at a persons true believes. Also, it gives a feeling that the other side does listen to what somebody is saying, and we all like to be listened to.
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